Inspiration

After pandemic restrictions were lifted, it was clear that physical retail was going to rebound and entrench itself in unique value propositions that E-commerce could not offer-- a faster browse-to-acquisition feedback cycle, product interactability, and the human element.

However, many in-store shopping experiences were missing what we would deem basic features from the E-commerce space: the ability to view additional product metadata, dynamically update prices, capture user data, and more. As we researched this idea of exposing and manipulating digital information associated with physical products for in-store shoppers, the implications became much larger.

Other cutting-edge companies were making the transition to the in-store experience that Omnistore is building towards. This bolstered our confidence in the technical feasibility and the market need for such features. The feedback for these productionized omnichannel features were overwhelmingly positive. We came to the realization that, within 10 years, most of physical retail will evolve to provide the laundry list of features available in E-commerce as an inevitable consequence of market efficiency and societal adoption of technology.

So we will attempt to be the foundational, first-movers of this major, transformative trend: to provide a fundamental infrastructure for all disparate retail entities to make the transition into a future that will seem obvious in hindsight.